Intech Printing & Direct Mail, Inc. -

Data Cleansing & Enrichment

What is Data Cleansing?

Data Cleansing is the act of detecting and correcting innaccurate records from a database.  It identifies incomplete,  inaccurate, irrelevant parts of the data and then replaces, modifies or deletes the "dirty data". 

Data is a company's most valuable asset; however, the value of the data depends on its quality.  Intech can clean and enhance your data, get rid of duplicates and provide further information from your customer. The following are some of the methods used to clean and enhance data.

Data Scrubbing - Identifying obsolete records and incorrect information while verifying physical addresses with the USPS.

Database Merging/De-duping - Combining information from several databases into one and removing duplicate instances.

NCOA - Processing your records through the National Change of Address database to update records with current information.

Resource Management - Store, track, update and manage databases and files.

Data Mining - Searching large volumes of data for information relevant to a specific purpose and coding records accordingly.


Powerful, Flexible, Cost-Effective 


Learn more about innovative marketing solutions:

Personalized URLs - Track, analyze and refine your data to reduce your marketing costs
Cross-Media Personalization - Shaping customized communication to generate maximum impact
Web-to-Print Services - Streamlining the entire order process right from your desktop
Custom Marketing Reports - Evaluate real-time results to measure return on investment